At Benjamin Moore, we had created a series of color palettes based on 4 separate regions of the United States. These palettes were designed to reflect the diversity of lifestyle, home design, natural light, surrounding environment and cultural identities of each area. The following are excerpts from each of the four Regional Color Card booklets.
Excerpt from the Atlantic Northeast Brochure:
Excerpt from the Atlantic Southeast Brochure:
Excerpt from the Pacific Northwest Brochure:
Excerpt from the Pacific Southwest Brochure:
Most color cards are created to provide its readers with ideas for color palettes – a group of colors that complement each other and work well together in creating room design. We took a different route this time and created color cards that explored the depth of tints and hues a single color can encompass. I wanted to capture the feeling of each color and its flexibility – how in some instances it could be energizing and exciting and in others, a soothing balm depending on its particular tint and pairing with other hues. Here, some excerpts:
Excerpt from the Black Color Origins Brochure:
Excerpt from the Brown Color Origins Brochure:
Excerpt from the Violet Color Origins Brochure:
Excerpt from the Yellow Color Origins Brochure:
New Jersey Savvy Living Magazine Article
Savvy Living is a lifestyle magazine marketed to higher end households in New Jersey. The Early Bloomers article was directed towards parents looking for simple and fun projects to enjoy with their children. This explained how to plant paperwhites in time to bloom for the holidays.
Excerpt from the Early Bloomers Article:
One of my favorite projects! One of our graphic designers and I were tasked with creating a color primer to teach the general public about color principles and how it can be applied to home design. This piece would be available at both Benjamin Moore stores and Linens 'n' Things. The designer and I had complete free reign in creating this piece – from how it would look to what information it would contain. This finished piece resulted in being one of the most popular brochures ever put out by Benjamin Moore, and one of the few to ever be reprinted several times, and later updated – becoming the go-to standard guide for understanding color and applying it to your living space.
At the advertising agency for which I wrote, we had many Business-to-Business clients, and one of our largest was Lonza – a Swiss chemical and biotechnology company. This ad was to promote Hystar-Lacty; their sugarless sweetener for confection and food manufacturers.
Excerpt from the Lonza Hystar Lacty Blend Ad:
Also for the Swiss chemical and biotechnology company, Lonza, we needed to create a brochure for their phosphonates product. The project was challenging in that there was a great deal of very technical information I had to learn about, further research, organize, then write about it in a way that was instructional for purchasers of the product and effective as a sales tool for sellers of the product.
Since some of these applications could be industry crossovers, we went with a folder/insert format so I could provide detailed information on how the product could be used and its particular benefits for each specific industry. Note: Individual industry-specific sheets not included in online portfolio
Uniqema is a large oleochemical producer, and sponsor for Arts in Delaware. This was a sponsorship ad Uniqema placed in Arts in Delaware's program booklet.
Excerpt from the Uniquima Advertisement:
Top Dog Systems developed a varporless fuel tank system and wanted a brochure that explained its functionality and its benefits. Originally created for the marine industry, Top Dog Systems soon branched out to include industries such as Automotive, Aircraft, Explosive Fuels, Industrial and Chemical Refineries.
Excerpt from the Vaporless Tanks Brochure:
Client is a multi-practice veterinary hospital with locations in Verona and Upper Montclair NJ. Worked with veterinarians and wrote all of the content for the site, and worked with graphic/web designer to create look, layout/function and logo for the site.
Client is a commercial real estate developer located in Phoenix, Arizona. Worked remotely with owners and wrote all of the content for the site which includes development, investments, asset management and funding for both commercial and custom home development in destination/resort locations.
Wrote content for client - a professional photographer who does both studio and location photography. Web, aerial, architectural and professional and personal portraits are areas of expertise. Photography, prepress, color correction and image enhancement are included in services provided.
Contributing writing for this art blog that featured works from various artists of different disciplines, along with industry news interviews and events.
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